One more excuse to eat poorly bit the dust as Mark Bittman of the New York Times took apart the oft-quoted adage that one reason why people don’t eat healthier is because junk food is more budget friendly. He writes, “In general, despite extensive government subsidies, hyperprocessed food remains more expensive than food cooked at home.” He then goes on to compare a McDonald’s meal for a family of 4 ($28) with a home-cooked dinner for 4 of roast chicken, salad, vegetables and milk ($14). Debunking the second part of the myth, that junk food provides more calories for the money than healthier fare, he points out that first of all few people in America need extra calories and second that it is still cheaper to add calories to home-cooked food.
I don’t know about you but I was surprised. I shouldn’t have been. Even though I’ve heard this rationale for years – and just accepted it to be true – in my personal life as the head budget maker for our home, I have proven month after month that it is always cheaper to eat at home than to go out. And no I don’t coupon. My friend Shellie taught me a couple of years ago how to plan a menu that would feed our family of 6 for $3-5/person/day. Considering the food stamp program allots $5/person/day, I figure that’s pretty awesome.
But are we eating tasteless gruel every day? Not hardly. It may take more planning and shopping – planning my menu and shopping list each month takes me a couple of hours and then buying everything several more – but eating healthy on a budget can be done. Here are 4 more healthy eating myths busted:
Myth 2. Farmer’s markets are the best place to buy healthy food. Perhaps in California, where food actually grows on trees, this works but up here in the hinterlands the only thing Minnesota grows nine months out of the year are sno cones. The farmer’s markets here, while fabulous when they’re open, are not cheap. Think outside the big box grocery stores and check out local Asian markets for cheap produce (and also weird stuff – just had my first taste of lychee nuts!), hispanic stores for cheaper meats and beans and discount stores for deals on frozen foods, bulk grains and seasonal items. Whole Foods, sadly, is almost never a good deal.
Myth 2b. Warehouse stores are bad for your waistline. People like to decry warehouse stores like Costco and Sam’s Club pointing out that buying peanut-butter pretzels in bulk makes you eat more of them – which probably is true although preventable by portioning them out into individual servings at home – but the reverse can also work in your favor. Buying a 1 pound box of salad for the same price you’d pay for 5 ounces at a regular store might inspire you to eat more greens. In addition to lots of produce, you can often find lots of shelf-stable healthy staples (say that 5 times fast) like quinoa, brown rice, raw honey, oats and dark-chocolate-covered pomegranate seeds (hush, nobody tell me those aren’t healthy). I also buy my uncured meats at Costco; I can get nitrate-free organic breakfast sausage and Canadian bacon for cheaper than the crappy regular kind at the grocery store.
Myth 3. You have to be a great cook. I suppose it would probably be helpful if you were a great cook but if you’re closer to the Swedish Muppet Chef – skewer the berjdie! – than Alton Brown, don’t despair. I suck at cooking so if I can manage, you totally can. It doesn’t take much skill to learn how to boil beans (because eating them raw might kill you – whoops) and chop and sautee some vegetables. I cook pretty much everything I eat in a big cast iron skillet – and bonus, you have permission not to wash it afterwards because it “seasons” the pan! – so I have basically one cooking technique: hot.
Myth 4. You have to have specialty ingredients. Goat cheese. Chia seeds. Amaranth flour. Strawberries and cream hemp protein powder humanely squeegeed off dirty hippies. Us healthy types sometimes get caught up in some crazy food fads and while it can make you feel lame to be the only person not drizzling your shiitake mushrooms with white truffle oil, it doesn’t mean your simple dish of crap on a plate is less healthy. There’s a lot to be said for simple, whole, foods.
Myth 5. It’s time consuming. Like most hobbies, healthy cooking can be as time consuming as you’ll let it be but it doesn’t have to take any longer than hitting a drive through, especially if you’re okay with using your microwave. It really doesn’t get any faster than salad, especially if you have the forethought to pre-chop a bunch of veggies to keep in the fridge.
Some of my favorite cheap (about $1/serving), quick and healthy* meal ideas (that I totally am not the first to think of):
– Taco Salad: bowl of random greens topped with beans and/or meat, whatever veggies I can grab, sour cream and hot hot salsa.
– Yogurt parfaits: plain full-fat yogurt topped with all-fruit jam, nuts, frozen blueberries and raw oats
– Miso soup: microwave a bowl of water, a tablespoon of miso paste (another reason to hit up the Asian market!), chopped green onions and cubed tofu. My husband thinks this tastes like “dirty foot water” which cracks me up. I like dirty feet.
– Stir fry: meat, veggies, oil. Lather, rinse, repeat.
– Honey mustard chicken: whatever cut of chicken you want (I’m lucky enough to get my dead poultry cheap, straight from the farmer who just wrung their necks), mix equal parts of honey & mustard and spread on top. Sprinkle with a few herbs. Cook in pan. Tastes delish over rice.
– “McMuffins”: Top a whole wheat english muffin with 1 fried/poached/scrambled egg, a slice of cheese, a slice of Canadian bacon or ham and spinach leaves. If the muffin is too processed for you, just pile it all on top of the spinach leaves – still totally yummy!
* I realize that depending on what your personal food philosophy is, these may not be “healthy” per your definition. I’m not trying to make a definitive list – just saying these are examples of what works for me. I hope you’ll tell me what works for you in the comments!
What do you think about Mark Bittman’s assertion that healthy food is actually cheaper than junk food? Do you have a fave tip for eating healthy on the cheap? Do you have a $1/serving meal idea??
Uh oh, your post just made me realize that I spend way too much money on food. Yikes! I try to buy organic produce, eggs, and dairy as often as possible, and that’s quite expensive. Guess I’ll have to use some of your ideas and tips.
P.S. I love miso soup, too! Just add some brown rice and steamed broccoli, and I’ll call it dinner.
Oh I wasn’t trying to say it’s bad to spend more money if you want to! Just that it is possible to eat healthy food on a budget. No guilt, girl!!
We eat so similarly, I love it! (Minus the meat in my case.) I regularly throw all the veggies in my fridge into a bowl, top it with salsa, and call it taco salad. Much to the horror of the boyfriend. He’s on board with my 2 favorite cheap meals though, stew and chili. We can get 3 full dinners out of a big batch of either. Not sure exactly the cost but very cheap. And stew especially is so great for clearing out the veggie drawer. I just found out I love radishes in stew!
I was recently reminded that eating healthy is cheaper than not. I was watching some reality show and a couple was discussing whether they had enough money for dinner at KFC. When they said how much they had I wanted to yell at the TV that they could make a great, home-cooked, healthy meal for that!
And yeah, farmer’s markets. Sigh. Just went to my first one in North Carolina after the move from California and found it horribly depressing. It wasn’t bad but the variety was so sad to me.
Yeah a big pile of stuff in a bowl may not be the prettiest meal but it sure tastes good! And you can cram a lot of veggies into a bowl:)
Abby, I to am a transplant to NC and was shocked to find Farmer’s markets here way more expensive than the grocery store. Grew up in Michigan where we shopped the Farmer’s markets to SAVE money.
Yeah, farmer’s markets out here are not cheap! What I bought was good, especially compared to the terrible grocery store produce around me, but expensive. Definitely cheaper farmer’s markets in CA too. And the selection was what killed me. Every booth had the same stuff! Sigh.
I live in Europe where food is more expensive – but so is fast food. Here 2 full McDonalds meals cost around 24$! So yes, you can get a really good meal for that.
I think the “it’s cheaper” is just an excuse people use, and if people are not used to cooking how would they know how much a home cooked meal costs anyway? I think it has a lot to do with how you grow up and what you are used to. My father loved to cook and i started cooking at a very young age and still love it today. My number one time saving tip is: buy a big freezer and cook in batches. Cooking 3x as much tomato sauce doesn’t take much longer then just 1 portion and you can freeze the rest, then heat it up when you don’t feel like cooking much. Most meals freeze well and one thing I always have a lot of are frozen vegetables.
This is totally my philosophy. I just made a big batch of applesauce, then had to take apart my freezer to try to fit everything into it. Nothing better than fresh, local corn in February when all the veggies come from South America and are totally tasteless 🙂
Plus, it means I’ve ordered delivery maybe twice in six years.
So true – learning basic cooking skills and feeling confident in cooking is a huge key I think. It took me a long time to get where I felt competent to make a meal worthy of serving to others;)
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You being scientifically minded surely see how incorrect it is to compare two completely uncorrelated things. Myth No.1 not at all about junk vs healthy food, it’s about eating at home vs eating out. It seems very wrong. I did not go to the link of the research (I kinda felt sure you summarized it precisely enough), but you absolutely cannot compare prices in a junk food restaurant with prices of healthy food at home. The research had to be done comparing junk food made at home with healthy food made at home, taking into account both the calories and the time spent cooking it. It is absolutely more expensive to get the average 2000 calories from vegetables, fruit and fiber than from bready things, cookies etc. Although the idea is good and the conclusions may even be right anyway, I just dislike when people exaggerate and embellish conclusions from research. (And I don’t mean you, Charlotte! You rock.)
I also thought it was a bit unfair to compare eating out costs vs. cooking at home and call the study junk vs. nutritious food. It’s apples vs. oranges – should be eating healthy vs. junk out or making healthy vs. junk at home (or buying at grocery store). And that’s not aimed at you, Charlotte, that’s at the original article writer.
As far as a bag of cheap fresh produce being cheaper than a box of brand-name crackers with no nutritional value, that is true. However, the crackers have a much longer shelf-life, which makes them attractive to people with lower incomes.
I get what you mean overall, though, and I do agree with many of your suggestions, esp. for meals! Thanks for sharing!
Very interesting about the shelf life factor. Bittman also didn’t address the problem of “food desserts” either. I like your idea about what research needs to be done next – I’d love to see the comparisons you suggested!
It also depends on the produce and the crackers – here, at least, a bag of many types of produce would be more than a box of brand-name crackers – and DEFINITELY more than a box of generic, store-brand crackers, or cereal, for a similar size bag.
Ah good point! Funnily enough I hadn’t even considered this point but you are correct in that it’s not an equal comparison. That said, I think what Bittman was trying to say is that often people will say “It’s cheaper to grab a few things off the dollar menu than to buy expensive ingredients and cook at home” which isn’t to say that it’s never true but rather that it doesn’t have to be true. It would be interesting to see some research on the price comparison between cooking, say, chicken and salad at home with making hamburger helper and cake mix at home. Or to look at purchasing healthier food (like a salad at a deli) as compared to a typical fast food meal. Thanks for pointing this out and making me think more!
I loved reading this and realizing again that no matter how DISSIMILAR we may appear on the outside (youre published. Im still scattered :))—we are so so so alike in our approach to health fitness and EATING!!
People can debatethe economics of healthy meals/unhealthy meals/eating out/eating in till the cows come home, but ultimately health food deals the trump card because it won’t cause an expensive hospital stay in the coronary care ward a few decades down the track!
True – the long term consequences are important to consider as well.
I was actually just having a discussion about this! You can definitely eat super heatlhy on a budget.; And if you are strapped for time leftovers can be your best friend. I like to make a whole chicken on Sunday and then use it for different meals throughout the week. Taco salad is one of my favorites too!
Fortunately, fast food prices are not so cheap in Canada–so people don’t really have much of an excuse. Asian markets are great for fresh produce and yummy sauces etc. I live in India at the moment and American fast food chains such as McDs and whatnot are more expensive here than in the US.
Lychees are awesome, though this is the first time I’ve heard someone describe them as weird. Didn’t know there were people in the world who’d never heard of lychees before!
Maybe I’m just weird! I’d never had lychees before (or maybe I did and I never knew what they were called?) but I like them! There was also something called a “jackfruit” that I bought at the Asian market that I had never tried before either.
What ever you do, don’t try durian. Trying new things is mostly all well and good, but take it from me, you will never geet the stank out of your cutting board. Eck!
Meat, veggies, and oil in the frying pan is my go to meal! It always tastes a little different and it’s fun to change the ingredients just a little to arrive at a unique taste every day. For desert- frozen bananas, coconut milk, and baking chocolate in the blender.
Um, I am trying your dessert now. Yes it’s before lunch. I don’t care. It sounds amazing!!
Gotta disagree. Years ago when money was tight, my go-to meals were Top Ramen (8-cents a pack on sale) or boxed macaroni & cheese (4 boxes for a buck on sale). I’d throw in whatever frozen veggies or mystery meat were on sale that week.
True – a couple earlier commenters made the point that comparing eating out to eating at home is not the same as comparing health food to junk food. But I think Bittman’s point remains that while it isn’t always true that health food is cheaper in every case, it can be true .
I guess I beleived the myth initially. I will say that while it is cheaper and healthier to eat at home it doesn’t mean that people want to take the time, energy, or creativity to do so – unfortunately.
Well, the myth is true in my case… I bet I spend more than the fast food folks do on my healthy groceries. But I’m guilty of laziness, poor planning, a preference for pricey ingredients, and a desire to walk or bike to the store whenever possible–which cuts out some cheaper options.
But I’m at least aware that if money got tight, I could woman-up and do a lot to cut grocery expenditures. You have some awesome suggestions there, I gotta bookmark this!
Aw thanks – but somehow I think you are a much healthier eater than you let on;)
I make salad every day for lunch and stir fry for dinner. I cary the ingredients based on what is on sale or in season. Vary the dressing and sauce, and not only do I never have to wonder what’s for dinner/lunch, but I haven’t gotten bored yet.
I have no idea how much I spend on food though. Considering I just moved across the street from the grocery store, I have a feeling whatever the number was is about to go up.
When I read that your husband thinks miso soup tastes like “dirty foot water,” I couldn’t help but laugh. I completely agree with him!
I’m terrible about taking the time to make healthy meals at home and therefore eat out WAY too often. It is definitely cheaper to cook at home, though. Last night, I made chicken fajitas for less than $15 for two of us; they would have cost about $12 per person had we gone out.
Mmm… I love fajitas! Gotta add that one to the menu lineup!
I LOVE blender soup! I guess it only works in a high-speed blender, but you just throw broth and veggies in, blend if for a few minutes, and it comes out piping hot.
I also laughed at the “dirty foot water.: There’s an Asian soup restaurant nearby (yes, just like the soup Nazi. Soup Mao?) that’s next door to a foot-massage parlor.
Scary.
And,yes, I, too, wonder about the ultra-specialty shops around here.
Sorry if I offended anyone with the Mao reference!
You know, I’ve owned a Vitamix for several years now and have never tried their soup-making thing! Thank you for the reminder!!
I don’t really agree with this. First, as others have pointed out, its obviously cheaper to eat at home. Second, his rationale for healthy food vs. junk food at home is “few people need more calories anyway???” Really? I’m from a very poor area, and we were… well, very poor, especially with all my medical bills. We NEVER ate out or had fast food. Instead, we pretty much lived off of 50 lb bags of potatoes (~$9 where we were), large rolls of hamburger, bags of frozen chicken, bags of beans, some eggs or pasta, and cornbread. While this stuff was homemade and not exactly junk food, how many vegetables or lean meats do you see in there? Yeah, not many. (Oh, and when I was a little kid and my parents were together, we lived almost completely off of deer meat and vegetables from the yard. Unfortunately, we couldn’t have a large garden later on.) We also didn’t have things like heat. And sometimes electricity. So this “study” kind of perturbs me. Oh, and NONE of us were obese or overweight, at least not until my mother ignored her completely burnt out thyroid gland for about 20 years because she had no insurance, so the calorie thing is not the best rationale… I thank God that I’m blessed enough now to be able to drown myself in vegetables, because I definitely haven’t always been.
Good point – and very poignantly made. As I said to the previous commenters, I hadn’t really considered that angle so thank you for pointing it out. I am so so sorry your family had such a difficult time. As a mom myself, I can’t imagine how hard that must have been for your mom to not have the means to provide for her kids in the way she would have wished. But I think Bittman’s point remains that while healthy food isn’t always cheaper, it can be. (And I’d guess that the potatoes and ground beef were healthier fare than say McD’s.) This debate can be very nuanced (and painful), as you pointed out, because we’re not just debating random theories but people’s actual lives and often circumstances they have very little control over, especially children. Thank you for sharing this with me – I’ll be thinking about it for a long time.
I think you can eat cheaply and healthily – but that it wont always give you the variety. You can buy carrots, onions, and chicken thighs and make a great cheap casserole, and have an apple or a banana for pud. But if you want green beans suddenly its £1.50 a packet instead of your 20p onion, and strawberries are £3 a pack instead of 20p for a banana.
So if you are inclined to be inventive and have time for planning I think its fairly easy to eat cheaply and healthily – unfortunately not everyone finds it that easy.
That’s true, it’s a learned skill and some things are def. more expensive than others.
I love a salad topped with sliced olives, cheddar and salsa; avacado is good if I have it. 🙂
Yeah, I have to admit, I didn’t really question the ‘eating healthy is more expensive’ thing, but I should have if I’d ever stopped to think about it. I don’t have to worry about my food budget quite so much as I used to back when I was a poor, impoverished part-time crappy job worker and/or student, but now I do remember looking at the prices on the fast food menu and figuring out what I could afford.
I think it has a lot to do with what people think of as healthy food. Fresh produce, fancy sprouted grain breads and artisan yogurt are not cheap…but frozen veggies, canned beans, whole wheat flour and milk don’t have to be expensive. When I shared an apartment with my sister & best friend (early 90’s), we used to each kick in $20 a week for groceries and we grocery shopped together and shared meals. And we ate vegetables and whole wheat bread, I promise we did! We would save up the change from grocery shopping each week and when it added up, we’d use it for treats. It’s scary to compare that to how much I spend now.
I love this article. I don’t eat out a lot because of finances and to tell you the truth some of the food out there grosses me out wi how unhealthy it is. I love being in the kitchen and this year of bunking with the inlaws and turning a basement into the tinniest apt ever with no kitchen has been a really tough year. 3-4 more months to go till I’ll be saving money (frozen dinners aren’t all that cheap either) by making everything homemade!
“He writes, “In general, despite extensive government subsidies, hyperprocessed food remains more expensive than food cooked at home.” He then goes on to compare a McDonald’s meal for a family of 4 ($28) with a home-cooked dinner for 4 of roast chicken, salad, vegetables and milk ($14). ”
Errr… food cooked at home is almost always cheaper than food bought out – regardless of how healthy or unhealthy any of that food is. Compare a salad or many of the healthier options Wendy’s has offered over the years – or even somewhere like Subway – to the cost of a hamburger at McDonald’s. More expensive. And the junk food you buy at the grocery store and prepare at home is cheaper than healthy food you guy at the grocery store and prepare at home.
There are always ways to go more or less expensive, of course – and cooking at home is often better because you have a better idea of what is actually in your meals, plus it’s cheaper. But I’d be wary of conclusions from a study that compares apples to oranges and comes up with a big AHAH! conclusion.
*the healthy food you BUY at the grocery store.
Yes I agree. As several previous comments pointed out, it isn’t an equal comparison. I hadn’t considered that when I first read it. Thank you!
I think that the study does have its flaws. I think one of them is that there are two ends of the extreme- McDonalds vs Whole Foods organic stuff.
I find that I buy frozen veggies for a good chunk of the year b/c I don’t have to worry about them going bad. I also LOVE leftovers and will often do planned leftovers. I will whip up a pack of chicken legs and bring them in for lunch with salads or roasted veggies.
And the thing is that cooking is not hard. Sometimes when you are learning you just really need to focus and engage your senses.
I’m afraid that per calorie, fast food is cheaper. It’s also garbage.
I really like how you plan out a great menu for less money. We think alike on that one 🙂
Ah, I was just about to post about this! I thought the original article was really fascinating, and I like your take on the issues–especially the fast and easy and healthy recipe recommendations. Sometimes I feel like I’m eating junk just because I’m too lazy/tired to cook, and these definitely don’t give me any excuse to do so!
I think most healthy foods are cheaper than processed/fast foods. The problem for most people is either time or access. It does take longer to get fresh foods and make a meal than it does to buy something prepared and processed for you. And lots of low income families just don’t have access to good grocery stores with lots of produce. So if you can’t get to a decent grocery store, you’ll buy what’s around…and it’s usually not healthy. Just visit a grocery store in a poor part of town and you’ll see.
I think what is often ‘cheaper’ is the convenience. It’s quicker and easier to chuck a frozen pizza in the oven than it is to make a pizza from scratch. It’s also more expensive but often, when people balance out the financial cost vs. the time cost, it’s easier to go for the ‘junk food’ option. Sad, but true.
I get home at night after work and school and the last thing I feel like doing is cooking. So I use my slow-cooker or have all the ingredients for a stir-fry ready to go. But sometimes, I heat up some processed food in the oven and ignore the extra sodium and fat because I just need to eat.
I’ve never thought junk food was cheaper than healthy food (ask me now that our remodeling freezer is stuffed with the cheapest convenience food I could buy and still busted my monthly budget). CHEAP food is cheaper than healthy food! Noodles, bulk white rice, frozen or canned fruits and veggies, white bread and tortillas, potatoes or iceberg lettuce vs. colorful, bacon vs fresh lean meat, and store-brand cereal doesn’t come in Kashi flavor. Homemade cheap vs homemade healthy, eating high carb low fresh is the cheapest way to go. Not recommending it, but I think this is where the real misunderstanding originated.
I agree with this when you’re comparing eating out to home cooked meals. We save a lot by avoiding that pesky drive through. Sure they have their dollar menu’s but I think I’d rather eat something healthy at home. Living and raising a family on one income definitely makes you realize you need to plan meals and shop smart. I do a lot of bulk shopping at Costco for items with long shelf lives or that are frozen. I also try to shop for produce in season. Really stretches the dollar.
I have one very easy go to meal I put together when I’m low on time or just don’t feel like cooking up a storm in the kitchen. Put a frozen chicken breast, handful of frozen veggies (I use the Normandy Veggies from Costco) on a piece of foild. Sprinkle on some Italian seasoning (again Costco), a 1/2 a TBSP or less of butter and a dash of salt. Fold to make a foil pocket, then wash a potato and wrap that in foil too. Throw it in an oven set to 350 degrees fahrenheit for 1 hour and enjoy! It’s jucy, it’s easy, it’s what I consider healthy and you have no pots or pans to wash! I get to walk away and forget about it until the timer goes off and it’s fairly inexpensive to make.
Amen!!!!! Thanks for writing this.
The most expensive things in my grocery bags are the big bottle of Olive Oil I buy once a month and the soy based protein powder I use in my morning shakes. Everything else is either purchased from a local farmer in the country side or taken for free from my garden. There is no way anyone on fast food budget could beat my cheap, fresh, earthy, organic food budget.
Besides, fast food eating will certainly cause one to end up with some snarky health problems which will have to be addressed with money. Not to mention the harmful containers / plastics many fast foods come in and the cost that puts on the environment and eventually back on us.
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I do not believe that op-ed qualifies as “Myth Busting.” At least not in any measured scientific way. I do believe that comparing McDonalds as “cheaper” than eating at home fails to take into account that a box of mac-and-cheese feeds two kids cheaper and easier than any healthy food for the busy working poor. I really would like a quantitative study of this because so many people “bust this myth” with just simple anecdotal comparisons, not by studying obese families (regardless of wealth) with non-obese families and finding out where time goes (i.e. how much time it takes to earn enough to feed yourself), genetics, etc. If you do have such references I would be happy to read them. Please post the links or bibliography
Who actually thinks it’s cheaper to eat out at a restaurant than to cook food at home anyway?
@ Mike Case
Well the burden’s really on you to prove that junk food qualifies as cheaper, not the other way around – the ones stating that myth need to prove it which they’ve failed to do.
And no a box of Mac and Cheese isn’t any cheaper or easier, poor, working or not. A granola bar, a glass of milk, or a turkey and cheese sandwich feed a kid just as well.
And obesity isn’t caused by “eating unhealthy foods” – it’s caused by eating them in huge quantities – I could eat a Big Mac every day for a year, but if I kept my overall calorie intake below say 1500, then I wouldn’t gain an ounce of fat – therefore anyone who can afford to feed themselves or their kids a surplus of junk calories can easily afford a 69 cent apple at Walmart – that’s probably why they’re poor, because they buy junior a happy meal and tub of Ben and Jerry’s ice cream whenever he screams loud enough for it.
As for the time required to cook healthy foods, most of it doesn’t require any real time at all – certainly not anymore than sitting in the drive thru. I eat a healthy and balanced diet and the only “cooking” I do requires a Microwave, a cheap electric stovetop, and a personal George Foreman grill – most meals I cook take 10 minutes or less – with most of my meals throughout the day being smoothies and protein shakes (I actually eat a surplus of protein for the purpose of building weight and muscle, and I still spend less per month than I would if I ate only once a day at McDonald’s for a whole month).
The “fast food is cheaper” myth is just a myth invented so that lazy people can feel better about themselves for not trying to improve their lives. Maybe if they spent less on Soda and Big Macs, then healthy food wouldn’t be so hard to budget. And maybe if they spent a few less hours a day on the couch with a bag of pork rinds, then they’d have time to cook a healthy 10 minute meal.
The whole psychology is just a way to shift blame from the individual and put it on the backs of someone else.
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Your regional paper will occasionally supply McDonalds vouchers and also your telephone directory in the yellow page section. I was not able to discover internet printable vouchers that did not require signing up for a marketing site.