New Research: Toning Shoes, Instability Exercises Don’t Work

Shoe pants. (Shpants? Poos?) Brilliant. If you keep the laces going up, you could use them like suspenders thereby completing the trifecta of cool. You knew they were too good to be true. We all did. And yet “Officials from Reebok, a unit of Adidas, say the EasyTone is the company’s most successful new product …

Reverse Airbrushing: Photoshop Jumps the Shark

Now this is an appropriate use of photoshop, children. This will be the most head-spinning quote you will read all week (unless you read that story about the “new teen trend” of drinking vodka through their eyeballs – that one’s got a couple of doozies that’ll make you grab the nearest adolescent and shake them): …

Coast Guard Recruits Anorexic Women in New Ad Campaign

Coast Guard Born Ready “Female” (If you get this via e-mail or a feed reader, please click thru to see the video.) First watch the above video; it’s only about 30 seconds. It’s an ad spot from the US Coast Guard sent to me by Reader A. She writes: I saw a commercial last night …

Badvertising: Mocking "Fat" Celebrities

Warning: to see the following videos, please click through. And if you don’t watch the videos then this post will make zero sense. Consider: Burger King mocking Tony Romo by way of his “blimpy” ex-girlfriend Jessica Simpson. Take home questions:1. Is Burger King, of all companies, allowed to make fun of anyone for being fat …

Can You Judge a Skinny Girl By Her Picture?

image source BIG SOULLESS MEDIA takes on TINY BUT MORAL BLOGGER! It’s the stuff movies are made of! No? Ok, so I don’t really watch movies but it’s a story we’re all familiar with and if you are a blogger yourself, you probably already know where this is going. There has been a bit of …

Sugar Bombed: The Cheat Day Debunked

Hot on the heels of the American Heart Association’s recommendation that all Americans drastically reduce their sugar intake – women are now recommended to limit added sugars to 6 teaspoons a day (for comparison, one serving of soda has 8 teaspoons) – comes more bad news about junk food. Scientists have discovered that not only …

Can You Spot the real Fitness Expert? (Hint: It’s not me.)

Several months ago I was contacted by a popular men’s health magazine by a journalist writing an article about how to pick a good personal trainer. Having known and worked (both out and with) many of them, I was happy to share my top tips. Imagine my surprise when the magazine came out and I …

Burn 1,000 Calories An Hour!

You’ve seen the workout program ads: in between shots of glistening, contracting abdominals and hyper smiling people who only sweat in socially acceptable places – your amped up cleavage if you are a woman, your shaved pecs if you are a man – comes the promise. What, you ask, can a DVD workout/exercise book/smiling B-list …