Guerilla Marketing Campaigns: Cool or Insane?

You can trust your eyes. Usually. But marketing campaigns are turning our primary sense on its head. Take, for example, this bus stop in The Netherlands where taking a rest on a harmless-looking bench could get you a lot more than just a moment to hike up your tights and reapply lipgloss. See, this particular …

Celeb Hair Secrets, Yogurt Poop and Other Nutrition Questions Answered

Anyone else ever notice that health & fitness sites and mags often recycle the same old question-and-answers? On one hand, there is something to be said for learning by repetition but on the other hand if I have to read more expert’s take on how to do an interval workout on the treadmill I’m going …

How Audrey Hepburn Ruined My Day

103. 20. Those two numbers have haunted my every waking moment for the past three days. Even though I have a known weakness for numbers – body fat percentage! max reps! weight! calories! IP addresses! (xkcd, I love you!) – the tenacity of these two little numbers in my mind has surprised even me. Every …

Biggest Loser Trainers Reinforce Gender Stereotypes – Antidepressant Sales Skyrocket

Click image to enlarge What’s wrong with this picture? The obvious answer, thanks to my Perez-style arrows (which is why you will never have to worry about me photoshopping anything on this site), is that this “health” segment on Oprah’s website is sponsored by Hersheys. Not that there is anything wrong with a little chocolate …

Women Exercise To Get Male Attention

Tagline: “It’s all about men.” This is exactly the type of idiotic advertising that companies do just to get a rise out of people so we’ll all post it on our blogs and natter about it and give them lots of viral publicity and attention. Sadly, I am unable to resist the bait and so …

Why I’m Glad I’m Not in Show Business

The heaviest wedding dress in the world: 30 layers of material and 30,000 Swarovski crystals, it weighed an astonishing 25 stone (355 pounds). Call it Bride Wars, take two: Today, a friend S came over to my house so I could try on a gorgeous wedding dress she made. No, I have no personal announcements. …

Can You Be Too Old To Exercise?

Someday I will be this granny. You watch. I couldn’t believe my eyes and yet there she was staring right back at me from a full-page glossy photo spread accompanying an article on fitness. She even had the audacity to accessorize her gray hair and wrinkles with a gigantic smile! Excuse me, but who said …